OKGO! camera &
live workout platform
Provides you with an exercise experience like no other by using gamification to bring your exercise experience to life.
STAKEHOLDER
TEAM
Claire Weingartner
Crystal NG
Kavish Rawal
Mae Kangsadan
DURATION
MY ROLE
User Research
User Testing
Product Design
UX PROCESS
Challenges
_________
Due to the Covid19 pandemic, the entire world has gone digital. There has been a huge increase in the number of people who work, exercise, and take classes from home. With it has come a decrease in social and emotional connection
Vision
_________
OKGO! aims to be the sidekick in every home that empowers individuals to take control of their life by providing ease of use, convenience, and community.
Mission
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Bring convenience and belonging into every home.
Value Proposition
Okgo! camera uses computer vision to bring sports enthusiasts together and assists them to exercise effectively, consistently, flexibly through a personalised and interactive online live experience with meaningful and engaging real-time feedback.
Functional
Assist users during their online live workout with gesture recognition precisely
Social
Workout and play encourage filters with friends
Emotional
Add engaging filter effect to encourage users to workout more actively
Insights
Professionalism
“If you’re not doing it right, then there’s no point. Every pose/stretch has a specific purpose (one main muscle, other muscles affected also).”
Interactive
“During in-person workout, I just touch people on ONE specific point with ONE finger and that person will know what to change.”
Engagement
“Online live workout is weird, it seems like I’m doing workout in front of strangers.”
Persona
SWOT Analysis
After identifying the business landscape of okgo! fit, our marketing team has analysed the SWOT of our company in 2021.
Strength
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Blue Ocean Strategy: Using gesture to control and interact during the workout session
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Attract new exercise lovers to share their skills
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Create a healthy and strong community during and Post COVID
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Affordable online Platform for everyone who wants to exercise: anywhere, anytime
Opportunities
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Gesture technology has potential to create new experience for users
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During Lockdown, people need to socialise and exercise more after spending a lot of time at home
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Connecting people together with exercise
Weaknesses
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Gesture technology is quite new and take time to develop and make sure of its accuracy
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Users might take time to adopt this technology
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Exercise trend might be changed after COVID-19 pandemic
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Saturated Marketing
Threats
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Product being used in the wrong way
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Personal privacy
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Gesture technology is new to users
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Strong competitors from other more established gyms
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User withdrawal on online fitness after COVID-19 pandemic
OKGO! Camera designed by Kavish Rawal (Product Designer)
More Info
Download more information about our project.
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Product Design
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Research and Ideation (available soon in pdf)
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Human Factor Consideration (available soon in pdf)
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Testing (available soon in pdf)
